Campaign Sprint
Naughty Nectar
Wicked flavor
Pure nature
Pure nature
🍍 Pineapple
Sharp, exotic, and unapologetically bold.
This flavor delivers a sun-drenched, tropical
punch that perfectly balances a sharp
tang with smooth, natural sweetness.
It’s a vacation in a box, with a rebellious kick.
100% Pure Tropical Vitality
The Perfect Tang
Bold Mixer Potential
🍊 Orange
Vibrant, crisp, and fiercely refreshing.
This isn’t your average breakfast juice—
it’s a high-octane citrus explosion that
turns a classic flavor into a wild,
awakening experience.
Maximum Citrus Punch
Naturally Uplifting
Pure & Unfiltered Taste
🍓Strawberry
Rich, luscious, and pure temptation.
A deep, velvety burst of sweet berry flavor
that tastes like a freshly picked indulgence.
It’s a intensely satisfying treat that’s almost
too good to be good.
Rich Berry Rush
Guilt-Free Sweetness
Smooth Splash Texture
A brand that's
bold enough
to bite back
bold enough
to bite back
Naughty Nectar came to us with a clear personality — playful, punchy, and unapologetically fruity — but no visual language to match. They needed a full brand identity built from scratch: a logo system, colour palette, and a motion-first ad campaign to launch across social.
The challenge was to make something premium enough to command attention, yet warm and fun enough to feel approachable on a shelf or a phone screen.
How we got
from idea
to execution
from idea
to execution
Discovery & Mood-boarding
We started by mapping the brand’s personality. Playful but not childish. Natural but not boring. We pulled references from premium juice bars, editorial food photography, and tropical illustration to define the visual territory.
Logo Concept Development
The centrepiece of the identity is the fruit-cup icon — a cup whose silhouette is filled with slices of orange, kiwi, and pomegranate. This single mark communicates the product, the ingredients, and the vibrancy all at once. Multiple colourways were developed: a full-colour version on deep purple, a black-background variant, and a simplified monochrome icon for small-format use.
Colour & Typography System
The palette is anchored by deep aubergine purple — a premium, unexpected backdrop that makes every fruit colour pop. Bold reds, warm oranges, and rich greens form the accent system, pulling directly from the fruit motifs in the mark.
The wordmark uses a confident serif with a small botanical leaf detail on the “y” — tying the type and icon together as one cohesive system.
Motion & Ad Production
With the identity locked, we moved into motion. The ad campaign was designed to work in short social cuts — introducing the brand, building the visual world, and ending with a clear product moment. Each segment of the final edit was crafted to hold attention as a standalone clip or as part of a longer sequence.
"Every touchpoint — from the logo to the final frame of the ad — needed to feel like the same brand. That coherence is what turns a viewer into a customer."
What the client
walked away with
walked away with
Naughty Nectar client leaves with a complete, production-ready brand universe — not just a logo, but a fully realised identity built to live across screens, feeds, campaigns, game engines, and even physical shelves. Nine deliverables, zero shortcuts.
Logo variants across colourways
Renders for social media
Website, Business Identity Documents
Banners for marketing campaigns.
Short animated video Ads
Full commercial with sound
.fbx Rigged model for Unity, Unreal Engine etc.
Source files with model and props.
.stl file of posed model for 3D prinitng.
